In the rapidly developing world of Retail Media Networks (RMNs), two colleagues at a leading DSP found themselves grappling with their clients' and partners' ongoing struggles.
Despite RMNs being heralded as a transformative force in the digital advertising landscape, clients across the board — both new entrants and experienced players — were facing similar, frustrating challenges.
The issues seemed addressable, yet they reappeared time and time again. There had to be a better way.
It was clear that to unlock the promise of retail media:
• Brands needed more than just advertising; they needed measurable outcomes.
• Retailers needed partners who could offer strategic insights and tools for long-terms success and truly understood and built to their needs
• Technology providers needed to be given the chance to show that technology tailor made for the needs of retailers could outperform legacy providers
• Consumers deserved to be engaged in more meaningful, relevant ways.
These gaps in the market were glaring.
So, driven by a shared passion to fix the RMN ecosystem, these two teammates founded Retail Media Partners, with a singular mission—to bring clarity, strategic direction, and measurable results to the fragmented RMN space.
Building differentiated solutions for the new era
Helping retailers and service providers find what makes them special and helping them unlock their potential.
Measurable Results
Navigating complexities to yield quantifiable outcomes and create positive experiences.
The firm focuses on providing customized solutions for brands, agencies, retailers and service providers to navigate the increasingly complex ecosystem of RMNs and drive true, measurable value.
Our belief is grounded in three pillars: measurable outcomes, stronger mutually beneficial partnerships, and engaging consumer experiences.
Retail Media Partners
is the change we want to see
in the Retail Media ecosystem.
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